While the logo design should be so that is can stand alone and be recognised, it should also fit cohesively with the rest of your branding. Most of your products and marketing will feature your logo, whether it’s physical items and packaging, EDMs, your website’s header or email signatures, so it’s important to make sure that the logo fits in with the rest of the branding. It is wise as well to create different versions of the logo so it works on different backgrounds and elements of your brand. A black logo will work fine on a lot of backgrounds, but it would be best to have it in a lighter colour as well, so when it is placed on darker backgrounds it will still be striking. We will feature your logo across your websites but our graphic design scope also includes flyers, brochures, postcards, one-sheets, posters, product packaging and labels, magazines, catalogs.