Making sure that your website ranks highly with search engines is a priority for us, and for that reason, when we create content for you and develop the website we will ensure that it is highly optimised for SEO. To break it down, search engines use algorithms to scan your website for keywords so that when people use these keywords, your website will be one of the results that show up. These need to be used carefully though, search engines are constantly updating their algorithms and they are very sophisticated, so simply dumping a bunch of relevant keywords in an article to the point where it is hard for the reader to make sense of it won’t work anymore. The content needs to be of good quality and useful for the reader.
Our team really understand how to optimise your website for SEO and will do extensive research on keywords that are both relative to your audience and customers as well as search engines. How do we do this? We make sure to consider SEO across your website as a whole and in all the content we create for it. There are technical aspects to consider, such as the meta-description which is the short summary of the webpage that will be displayed on search results and the content itself which should be well researched, engaging and most importantly, easy to read. Audiences don’t want a clunky bulk of text filled with technical terms and jargon that is targeted only at algorithms, and search engines can recognise that this doesn’t create a good user experience.