Website relaunch & SEO migration

Your new website shouldn’t cost you your rankings.

A new design, platform or URL structure is exactly when traffic disappears. We secure the migration (redirects, indexing, metadata and tracking) so the new site picks up where the old one left off.

Migration projects typically from $1,500 · fixed quote in writing

What usually goes wrong

Old URLs return 404s.

Years of backlinks and rankings go with them.

Metadata gets dropped.

Titles, meta descriptions and structured data get dropped in the new templates.

Indexing goes wrong.

The staging site gets indexed, or the live site launches with noindex still on.

Internal links break.

Internal links still point to old URLs or redirect chains.

Tracking breaks.

Analytics and conversion tracking break, so nobody notices the drop for weeks.

What’s included in the migration package

Pre-launch crawl and baseline

Every indexable URL, its rankings, traffic and backlinks, captured before anything changes.

Redirect map

One-to-one 301s from every old URL that matters to its best new equivalent, with no chains and no catch-all redirects to the homepage.

On-page parity check

Titles, meta, headings, canonicals, hreflang and schema compared old vs. new.

Staging QA

Robots, noindex, sitemaps, internal links and Core Web Vitals checked before launch.

Launch day

Redirects live, sitemaps submitted to Google and Bing, key URLs requested for indexing, tracking verified.

30 days of monitoring

Search Console coverage, 404s, rankings and traffic watched daily at first, then weekly, with fixes included.

Works with your team

Alongside your designer or agency

Already have a designer or agency building the new site? We can handle only the SEO side of the migration and work alongside them.

White-label for agencies

Agencies can also book this white-label.

FAQ

Relaunch questions.

Ideally 4–8 weeks before launch, while URLs and templates can still change. We can also rescue a relaunch that has already gone live and lost traffic. Start with a free audit.

Projects typically start at $1,500 for smaller sites (up to ~200 indexable URLs). Larger sites, multilingual setups and platform changes are quoted after a short review. Price and scope are fixed in writing.

Some short-term fluctuation is normal while search engines re-crawl. A clean migration keeps it small and temporary. What it prevents is a permanent loss from missing redirects or dropped content.

We can, but we don’t have to. Many clients bring us in just for the migration.

Crawlers, Search Console, Bing Webmaster Tools and analytics. You keep every report and the full redirect map.

Relaunch coming up?

Tell us your launch date and current URL. We’ll tell you what needs to be protected and what the migration will cost.