What a Website Relaunch Costs, and What a Bad One Costs You
A website relaunch has a visible budget: design, development, content. The SEO migration usually isn’t in it. It gets an afternoon at the end,…
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WooCommerce to Shopify Migration Checklist: What Moves and What Doesn’t
Moving from WooCommerce to Shopify is mostly a data job with a design job attached. The design gets the attention. The data decides whether…
Shopify Functions vs. Public Apps: When a Custom App Pays Off
Most Shopify stores run on apps. That’s fine until the store’s rules stop being generic. Then you’re stacking three discount apps to fake one…
How to Get Your Business Recommended by ChatGPT and AI Search (GEO & AEO, Explained)
AI assistants now decide which businesses get mentioned by name. A practical, honest guide to GEO and AEO: how ChatGPT and AI search pick…
How to Choose a Web Design Agency in 2026 (Without Getting Burned)
A founder-led, honest guide to choosing a web design agency in 2026: what you're really buying, the questions that separate good studios from bad,…
How to Relaunch a Website Without Losing SEO (Our Exact Checklist)
Last week we did the thing we usually do for clients — to ourselves. New design, new theme, and a move from a staging…
How to Build a Business Website That Converts (2026 Guide)
A practical, founder-led guide to building a business website that converts in 2026 — strategy, foundations, conversion design, SEO and the build process that…
What we actually check in a 48-hour website audit
Our free site audit is a real review, not a sales funnel. Here's exactly what we look at — speed, SEO, UX, conversion and…
Your website is a product, not a project
Agencies treat a website as a project that ends on launch day. We treat it as a product that lives. Here's why that difference…
10 Essential Elements Every Business Website Should Have
Plenty of “essential website elements” lists read like a feature checklist for a demo — the things that look good when you’re signing off…